International Business Fundamentals

This unit explores the impact of international business on people and businesses in Canada and the economic interdependence of nations. Students analyze barriers to trade and investigate Canadian trading partners. Furthermore, students choose a country on which to base many of their assignments throughout the course. (26.5 hours)

This unit investigates the impact of globalization on Canadian businesses. Students examine and analyse the factors which influence a country’s ability to participate in international business, as well as the advantages of doing business in Canada. Students investigate case studies of domestic and multinational companies. (26.5 hours)

This unit explores the cultural factors that influence international markets and investigates how political, economic and geographic factors which affect international business operations. Students will develop an understanding of product modifications and standardization common and international markets. (27 hours)

This unit investigates the marketing challenges facing international businesses including: adaptations to international product marketing strategies; legal, cultural, and economic factors affecting product marketing; market research strategies for foreign markets; and concepts of distribution and logistics. Students investigate the ethical challenges of international businesses including both the positive and negative effects on the countries in which they operate.  (27 hours)

The final exam is worth 30% of the final grade. (3 hours)